When is a business more than a business? When it cares about something other than “the bottom line.” That’s what we love about our TLB sponsors. Though these companies care about many different social and environmental causes, there is one thing that they all have in common: encouraging families on their breastfeeding journey. One such company is Momzelle. Read on as Christine, the woman behind this Canadian TLB sponsor, shares about how Momzelle cares about breastfeeding moms and enter for your chance to win a fun and comfortable nursing top!
TLB: You make a variety of simple and very elegant tops for expecting and nursing women. What are some of the values that you incorporate into the design of your clothing?
Christine Poirier: I design the tops for mothers who love and care for their babies, nursing them night or day, and the tops reflect these values of love and care. The materials are soft and stretchy, meant to be comforting to the mother and to the baby who will be nursing and holding on to it. Freedom is also one of the values that go in the design of the clothing. The tops are meant to provide freedom to the mothers, who can nurse anywhere, and to the babies, who can feed anywhere. The tops have practical and simple nursing openings meant to ease new moms into their new motherly task of nursing.
TLB: What kind of feedback have you received from the moms wearing your clothes?
Christine Poirier: The comments we receive are overwhelmingly positive. One of the good things about the Momzelle website is that each product has its reviews posted next to it, with little stars that help choose what’s best. Some moms wonder why they did not get one before, others say that the Momzelle nursing tops are the best nursing tops they own. One of my favorite comment came from a mom who wanted to show her newborn to her relatives in a different state. She had to fly there and she was distressed at the idea of nursing her baby next to a stranger in the plane. She received her nursing top in time for her flight and she said it saved the trip. She was very thankful. This is what we are all about: helping women feel good about breastfeeding, no matter where they are.
TLB: I know that you like to find ways to support women directly. What are some of the ways that you are involved in supporting expecting and breastfeeding women?
Christine Poirier: You should have a a look at our Facebook page! We have over 9700 fans and we post fun breastfeeding pics, jokes and inspiring quotes on a daily basis. That’s the fun bit. On the other serious side, we also have an informative section on our website and blog, where we post articles from my favorite doctor and breastfeeding specialist, Dr. Jack Newman. Outside of the web, I really like to encourage breastfeeding support groups like La Leche League and the activities that they organize. We do so by providing prizes for their events and by sponsoring them. We do the same for events that go across the board, like the yearly breastfeeding challenge (when groups across North America compete in a friendly way to get the most babies at the breast at the same time on the same day). A couple of years ago, our efforts in supporting breastfeeding women were recognized when we won the “Best Socially-Minded Business Award” from the Canadian Youth Business Foundation. We are quite proud!
Christine Poirier of Momzelle nursing clothing is giving away a fun and comfy T-shirt to 3 lucky Leakies.
This comfortable Momzelle nursing T-shirt is made of 95% cotton, 5% spandex, comes in your choice of black or fuchsia, and says: “I make milk. What’s your superpower?.” Retail Value: $46.00
Currently Leakies can find this fabulous nursing top and other breastfeeding items in the Momzelle website.
Good luck to everyone! Please use the widget below to be entered. The giveaway is open from June 4, 2013 through June 11, 2013. A big thanks to Christine and Momzelle for their ongoing support of TLB and all breastfeeding women; please be sure to visit their Facebook page or follow them on twitter (@momzelle on Twitter) and thank them for their support of TLB and this giveaway opportunity.
This giveaway open to US and Canada entries.