Our last giveaway with TLB sponsor Rumina, Amanda told us about the process they go through in order to create their products up to the point of production. Today, she tells the rest of the tale: what happens after the initial production run? She and her sister, Dawn, are committed to making their products work for real moms. Because of this, they value and invite moms’ questions, comments, concerns and ideas regarding their line of products so that they can design the best nursing products to help as many moms as possible. Amanda is offering a giveaway prize that will give 2 winners a taste of their entire product line! Happy Holidays!
TLB: Your last giveaway with TLB, we discussed what all went in the production of a new product, from design to production. This time, let’s talk a bit about what happens after that! Once you’re through producing an item, what happens then?
Amanda: The production process is a beast, but after you get through all the steps and consistent double checking and you actually have the product, it’s then that we have the chance to really verify the product is what we anticipate it being. Before we put in our production order, we always have samples made to give to our test moms to try but it’s not the same as releasing the product to the market and having 100’s of moms with different shapes and sizes using the product. As soon as we release the product we keep a close watch on customer feedback and returns. We reach out to moms to get feedback on their experience with the garment and what they think should be adjusted. We also rely on the feedback from partners/retail buyers for not only current production feedback but also future designs.
TLB: How much product adjustment happens after the initial run? How many production runs do you expect to have with changes?
Amanda: In the beginning as we were learning the engineering behind our Pump&Nurse tanks (yes, engineering, we almost needed a degree in engineering to design our product!), we went through four test runs and three full production releases. The first full production run was sized too small and was a little too short through the torso, so we adjusted the size and we added the length in the torso to better accommodate our moms. The second and third versions’ fabric composition wasn’t exactly what we wanted, it’s a very delicate balance between the comfort and flexibility for all day wear and the need to hold the pumps in place hands-free. The Pump&Nurse Tank you purchase now, is our fourth version of the tank and we are absolutely thrilled with it. Now it’s a matter of working with our factories and suppliers to maintain consistency throughout the production process!
It was at moms’ requests that our products be available in a bra for hot weather, different layering and their last trimester. So the Pump&Nurse Bra was born. The Crossover Bra recently released won’t necessarily go through that same evolution that the tank did since we know what works and doesn’t for our garments but we did make some changes to the first version of the bra. We’re excited to release the Relaxed Bra which was designed to be a great light to moderate support, ideal for sleepwear, maternity, and the newly postpartum mom. This Bump to Baby bra is perfect for the transitions due to its soft jersey knit fabric that stretches nicely for engorgement. Since we are pumping and nursing moms as well, we wanted to also have a more moderate to firm support. Our soft jersey knit wouldn’t give that level of firmness for moms who like more support and/or long past engorgement. We will soon have our Classic Bra made with the same material as our Tanks. The Classic will provide wonderful all day support for busy moms and if all goes well in production, we will be releasing the Classic Bra in early 2014.
TLB: What are the best ways to get a hold of Rumina with questions and concerns about your products?
Amanda: Along with my marketing and sales roles, I lead our customer support! So if customers call Rumina’s phone number 425.466.4408, email at email@example.com or message Rumina on our Facebook Page, it will usually be me who helps them with their questions. I try to answer calls or respond to emails right away but in a small company where we wear so many hats sometimes there’s a slight delay. We really do take customer feedback and interaction seriously and we strive to go above and beyond to make our customers’ experience exceptional. One of the main things that will make Rumina a success is the support and word of mouth recommendation from moms and that all happens with the customers experience.
TLB: I hear we’re in for a colorful new year with Rumina! Could you tell us a bit about that?
Amanda: Yes we are! We’re so excited to be able to start offering colors coming up in 2014! Both our tanks and bras will have new colors added to their line. Nude, Chocolate and Heather Grey will be additions to the Pump&Nurse Tanks but the Pump&Nurse Relaxed Crossover Bra will be the bra of color! We just released the Relaxed Bra in Holiday Red, on sale now and will be adding a new fun color every 3 months! That means that each color will be available for a limited amount of time and in a limited quantity. The best part is moms will help us decide which colors to release this year! In early January we’re going to ask moms via Facebook what colors they want to see in the Relaxed Bra. We hope to create a fun lineup for this year as well as get moms involved in helping us decide what to produce first for this year.
TLB: What kinds of colorful experiences do you look forward to with your family this Holiday season?
Amanda: Since it’s my first holiday season with my lil guy, I’m excited to create new holiday traditions. My son Ryland is only 6 ½ months so he’s not at the point of understanding what the holidays are all about but it’s still fun to start new traditions with my family. Check out the different holiday festivals, attempt to make yummy treats I find on Pinterest, strive to capture that perfect holiday picture, all of it I love! I just wish I lived closer to my sister and her family so we could take a quick step away from Rumina and enjoy the holidays together.
Amanda is giving away two prizes to two lucky Leakies.
Each winner will receive the New Holiday Red Relaxed Hands-Free Pump&Nurse Bra, their color of choice of the Hands-Free Pump&Nurse Relaxed Crossover Bra and their style and color of choice of one of the Hands-Free Pump&Nurse Tanks.
A total retail value of $116.00.
Currently Leakies can find the Pump&Nurse Collection items on Rumina’s website.
Good luck to everyone! Please use the widget below to be entered. The giveaway is open from December 23, 2013 through December 30, 2013. A big thanks to Amanda and Rumina Nursingwear for their ongoing support of TLB and all breastfeeding women; please be sure to visit Rumina’s Facebook Page or follow them on twitter and thank them for their support of TLB and this giveaway opportunity. You can also find Rumina on Pinterest!
Open to U.S. and Canadian residents only.