“Rumina Nursingwear loves being part of The Leaky Boob community. We’re a company built not only on providing moms with reliable and comfortable breastfeeding products but we’re also a company that sees the value in partnering with communities like The Leaky Boob, to provide essential mother to mother support. As a business that was started by a mom who struggled with breastfeeding her son, Rumina Nursingwear strives to offer products that will help moms reach their breastfeeding goals. In creating Rumina products we always keep mom and baby in mind. From making sure baby has full skin-to-skin contact with mom while nursing to providing essential breast health with soft, stretchable fabrics. In our products and partnerships, we try to never forget what moms need in order to reach their goals: great products and a strong support group.”
~ Dawn, co-owner, Rumina Nursingwear
TLB: Rumina’s Hands-Free Pump&Nurse bra is such a versatile and comfortable top. Let’s go behind the scenes, and talk about what goes into the making of a Rumina product. Where do you start?
Dawn: It takes a lot to produce Rumina products but in the beginning it’s really just getting on the sewing table and piecing things together. You need to take your vision from in your head to the physical form. When you can actually see it, feel it and can try it on, that’s the first place you see what areas need to be improved on or changed. Pieces that seem like they would be easy on paper sometimes become the hardest aspects. The 2nd place where there is a lot of work is: the fit! Women’s bodies are all unique and all the differences in a pregnant and newly postpartum mom are amazingly challenging. Trying to figure out how to accommodate all the differences took a few years from idea to placing our first production order of the Hands-Free Pump&Nurse Tank. We learned a lot about sewing, fabrics, and manufacturing and we’re still learning!
TLB: How long does it take to produce an item?
Dawn: From the concept phase to actual production of the tank it took about 3 years, with the bra it has been about 2 years. After you get past the concept phase and you have the production pattern, the next hurdle is sourcing the quantity of materials needed. Materials and fabrics are very important for us and this has been a very difficult process. Once all the pieces are in the hands of your factory, it is about 8 weeks to produce in the US. If we produce the item off-shore it can take about 6 months. So we really have to plan our production schedule to keep our products in stock.
TLB: How do you determine what you will or won’t make?
Amanda: Unfortunately a lot of it has to do with our cash flow right now. We have a lot of ideas but can only focus on one at a time due to the costs involved. To figure out which idea to go ahead and start producing we have to determine how much demand there is, how long it will take in the concept phase and how much financial resources it will take. It takes a lot to produce Rumina products because of our patented design. You basically have to build everything around the patented hands-free pumping design, which sometimes limits what we can develop and constrains the creative design of the product at times.
TLB: Is the creative and production process ever difficult or even explosive between the two of you?
Amanda: Haha, we’re sisters, anything can get explosive at times. But really, the creative and production process is actually not an area of contention between us. My sister does the majority of that piece. I support her with feedback, ideas and what I’m hearing from moms and retailers but she handles all the steps for the most part. I focus on the marketing and sales of the garments, so we really don’t butt heads too often.
TLB: Tell us a bit about your new Crossover Bra!
Amanda: We’re so excited for our Crossover Bras! We’ll have two options in the near future, a Relaxed fit and a Classic fit. The Relaxed Hand-Free Pump&Nurse Bra will be ideal for moms during their pregnancy and early postpartum. It will be made with a soft jersey knit, to not irritate sensitive breasts and nipples and great to wear as a sleep bra. It’s also stretchable enough to adjust during engorgement. Rumina’s Classic Hands-Free Pump&Nurse Bra will be more moderate support, great for all day wear to the office, for play or just out and about. Both allow moms to nurse with full skin-to-skin contact with baby and pump hands-free confidently with Rumina’s unique patented design.
TLB: Anything new that you’re looking at coming out with?
Amanda: We’re thrilled to be offering colors soon! We’ve had tons of moms request more variety of colors. We’re going to offer colors first in the Relaxed Bra, look for Rumina Red around December. Nude and Chocolate will be offered in the Classic Bra and Tank hopefully in early 2014. We’re going to keep colors coming! We anticipate every 3 months coming out with a new color to choose from. We also hope to continue to develop a Plus Size Hands-Free Pump&Nurse option.
Dawn and Amanda are giving away 2 prizes to 2 lucky Leakies!
Each prize will consist of:
ONE Hands-Free Pump&Nurse Crossover Bra
ONE Hands-Free Pump&Nurse Tank of their choice.
Retail Value of $82.00.
Currently Leakies can find Rumina’s Pump&Nurse Collection at www.ruminaformoms.com.
A CALL TO ACTION FOR ALL LEAKIES! Vote for the Relaxed Hands-Free Pump&Nurse Crossover Bra at the JPMA Parent’s Pick Award website and earn a chance to win a $100.00 gift card from Rumina and $100.00 gift card to your retailer of choice from JPMA! Simply go to http://jpma.org/content/parents/parents-pick-award click on Relaxed Hands-Free Pump&Nurse Crossover Bra, hit submit your vote and then copy and post the last page’s URL to Rumina’s highlighted Facebook post to be entered in the drawing. Only one vote per person and voting ends Oct. 10th at noon. Drawing will be held Oct. 11th for the Rumina winner and JPMA will contact their winner by Oct. 31. We appreciate your support and vote! Good Luck!!
Good luck to everyone! Please use the widget below to be entered. The giveaway is open from October 4, 2013 through October 11, 2013. A big thanks to Dawn and Amanda and Rumina Nursingwear for their ongoing support of TLB and all breastfeeding women; please be sure to visit their Facebook page and thank them for their support of TLB and this giveaway opportunity. You can also find them on Pinterest!
This giveaway is open to US and Canadian residents only.