by Beth Warrell Leistensnider
This post was made possible by the generous support of Catbird Baby Carriers.
The benefits of babywearing abound. It promotes physical and emotional development, strengthens the bond between parent and baby, allows baby a bird’s eye view of the world, allows parents to be hands-free and can allow for on-the-go breastfeeding. Here are some common errors when first using a carrier.
Too Low, Too Loose
Always aim for the baby to be high and tight or “visible and kissable.” You always want to be able to keep a close eye on your baby and be able to monitor his breathing. Remember to reposition baby after you’ve finished nursing him.
Babywearing too low and too loose
High and comfortably snug
Fit Tip: When putting the carrier on, hold your baby in the proper position on your body (on your chest where you naturally hold him), then bring the carrier to your baby and tighten while supporting his weight. If you support the baby’s weight gently in one hand, it will be much easier to adjust your carrier.
Carrier That’s Too big
When using a carrier that’s too big, getting the proper fit can be tough and safety can become an issue. Infants may not get the lateral and spinal support they need, the carrier may be too tall/cover the head, or their knees may be spread too far apart. When using traditional SSCs with newborns, follow the manufacturer’s instructions, make the proper adjustments and use recommended inserts as indicated. Remember, visible and kissable! *An earlier version of this article did not include photos of adjusted fit for proper and safe babywearing. Those images have been added for clarity.
Traditional soft structured carrier that is too wide/tall for this baby.
The unstructured design of mei teis, ring slings, wraps and buckle carries like the Catbird Baby Pikkolo are great for newborns.
Fit Tip: When babies are little, less is more. Look for carriers that provide snug support without excess fabric or padding.
Compromised Airway
Babiess can sometimes slump into a chest to chin position when in their baby carriers (or car seats or bouncers). The upright, tummy-to-tummy position is the easiest way to maintain an open airway.
Cradle position poses a risk
Tummy-to-tummy position for safety
Fit Tip: Make sure that your baby’s chin is off the chest and that there is adequate airflow. Never cover baby’s head with a blanket.
Babywearing is a great parenting tool! With the right carrier (or carriers) for you, you and baby will look and feel comfortable. If you’re having trouble getting the right fit, babywearing groups, volunteer and certified babywearing educators are wonderful resources.
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What is your favorite babywearing safety tip?
Share with us below and visit CatBird Baby on Facebook for more information and babywearing safety support.
We use the “kiss test” to make sure the baby is high enough. You should be able to kiss the baby’s head comfortably, otherwise the baby needs to be higher 🙂
The picture you have for a wrong (too wide, too tall) carry in a SSC is a lillebaby. Perhaps you can note that this can be made into an infant carrier- all you have to do is put it in a narrow seat position and fold down the neck support. To me to show it as wrong and not mention that it can be adjusted. is disappointing.
The traditional SSC (the Líllébaby) is being worn incorrectly for the baby’s size. It has a narrow base option and can be worn 7-45 pounds. I understand this is a promotion for Catbird, but no need to make other carriers look bad by incorrectly wearing them?
The carrier you use to say that sscs are too big for newborns is being used incorrectly. It has a narrow seat option for littles and a newborn safety strap. I would hate for someone to lose an option because of this. We love ours and have always worn safely.
The soft structured carrier you are using to demonstrate incorrect looks like a Lillebaby that is actually being worn incorrectly. It has a narrow setting which allows a newborns legs to be in the CORRECT position and setting freely and comfortably at the knee. Lillebaby is a fabulous brand with a very necessarily product that has comfortably fit my son from day one, and will continue to until he weighs sixty five pounds. It even asked him to SAFELY forward face when the seat is in the narrow setting, and I believe is one of the only carriers to safely allow this. Please do not discourage people from trying this wonderful carrier because you did not bigger to read the manual.
While I appreciate your motivation to show parents how to properly babywear, I think it’s bad form to spread misinformation about another baby carrier. The lillebaby is perfectly safe for newborns 7lbs and up if used with the narrow seat setting, and whether the label is covered or not the SSC you are using is obviously a lillebaby. It is my understanding that you work for, or own Catbird. Obviously you are going to promote your own product over another, but I don’t think you should put down another perfectly good carrier and spread untruths about it in an attempt to further your company.
However if you used the ssc properly then it would be perfectly suitable for a newborn! Not all ssc carriers are I understand that but the one that you are using for demonstrative purposes is actually adaptable for newborns by narrowing the seat (which in no way makes it a narrow based carrier) and also you have the neck support clipped up which is in no way required when the baby is so small!
Just a quick fyi. The ssc you’re using in this post is a lillebaby and is designed for use with a smaller baby it just needs to be used in a different fashion. If you look on the waist strap you’ll find it unsnaps and two loops can be slid off the waist strap, these snap together to form a narrow seat. Just lift the waist up higher so baby is kissable height and secure snuggly.
The Lillebaby SSC pictured above does have an option for a narrow seat to use with a newborn also, the flap that you have behind babes head does fold down. It is actually quite safe for a newborn beginning at seven pounds when positioned properly. The Lillebaby does come with instructions for safe positioning and there are online resources as well as tutorial videos. Please consider revising your post to reflect proper positioning with this carrier.
You are actually using the lillebaby wrong. If you put it on narrow seat and put the head rest down its perfectly safe. Maybe you are just showing this as an example of how not to wear an infant, but you chose a ssc that is perfect for carrying a newborn
Compromised airways, having baby too low, and having a carrier that is too big are certainly all problems. But if the carrier in the “too big” category (which appears to be a LilleBaby) had been put on the correct setting for a newborn then it would not be too big. Therefore the carrier itself is not too big for baby just that setting is. To carry a newborn the seat should be set to narrow and the headrest should be folded down, as long as you get baby a good seat and get the “c spine” position then it’s a perfect carrier for newborns. I understand you’re trying to sell a Catbird here but you are being a bit misleading, just happy you didn’t show the tags so as to not put down other carrier companies.
The carrier you claim is too big has multiple settings. It has an option to make the seat narrower (which is included in the instructions). You can also fold the panel down in several places. The carrier is one of the most versitile ones on the market and can be adjusted to fit babies of all ages. Please consider modifying your review to include the fact that you didn’t follow the instructions included in the package and therefore have a carrier that doesn’t fit.
The orange carrier that you are showing as too big is only too big because you’re not wearing it properly. That is the wide seating, it needs to be changed to narrow for little ones. I would suggest you tubing a video for that specific carrier and narrow seating. Thanks.
I just wanted to point out that the Orange Lillebaby carrier that you are describing as too big (too wide and too tall) is not being used in the correct setting for a baby that small! If the seat was in the narrow setting and the head support was in the pinned down position, the carrier would be fitting perfectly for that baby. That is the most awesome thing about Lillebaby Complete, the carrier is extremely adjustable, easily adjustable, and perfect for all babies from 7-35 lbs!
Before you post about ill-fitting carriers, I suggest you read the manual first. You’re incorrectly wearing the Líllébaby (SSC). It is a carrier designed for nearly all sizes, but you don’t want to splay the legs out like that. You can adjust the seat for a narrow base and use the infant strap to keep your baby safely INSIDE the SSC. I highly suggest you go back to the sponsor, ask to be fitted PROPERLY in the Líllébaby, and then update your blog. Once you see the versatility of this particular SSC, you’ll be singing its praises.
Hoping for an update soon!
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. This piece doesn’t say such carriers are inappropriate for newborns, just demonstrates using it incorrectly. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love. The carrier itself doesn’t actually prevent human error no matter how wonderful it is.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
Then why not show the carrier being used properly like you did with the RS? Information and education isn’t threatening at all – but you had an opportunity to showcase a carrier being commonly misused and properly used, and you chose not to in order to promote the sponsoring brand. I love all babywearing. I’m familiar and use all of these carriers and especially love the lillebaby. I’ve seen you use and love the lillebaby as well as many many other SSCs. I just wish you would have shown the common mistake and the proper usage of the carrier. You could have done that and still successfully shown the catbird carrier as well.
I do hope you know that you are actually using that SSC that you claim is unsafe for a newborn incorrectly. I have that brand of carrier. 1) you have the seat set on wide when it should be set on narrow. Or it can be done on wide with newborn if you have their legs in and froggied with their but sitting on a rolled receiving blanket. 2) your waist band isn’t level all the way around. 3) the baby doesn’t have a deep enough seat 4) you need to loosen the shoulder straps just a little so the baby can naturally slump a little into a c shape… Which is good for their spine.
This is a fantastic carrier when used correctly 🙂
We couldn’t agree more, Lillebaby carriers are AMAZING! I own 3 and love them. When used correctly they will work very well for many families.
But how fantastic it is doesn’t mean people won’t use it incorrectly. Ryan Reynolds may be a celebrity with a wonderful carrier (Lillebaby) but he was photographed using it wrong. It happens. Hopefully this post will help some parents avoid some common mistakes including having their baby in a carrier with the wrong settings. ~Jessica
Your using the lillebaby carrier wrong. You don’t need and insert and it is not put in smaller baby position . This is misleading and there’s already a Facebook post going around about this, which of course is how I found this. You don’t want people to dismiss your blog because you used the carrier wrong.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. This piece doesn’t say such carriers are inappropriate for newborns, just demonstrates using it incorrectly. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love. The carrier itself doesn’t actually prevent human error no matter how wonderful it is.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
We comfortably used a Lillebaby Complete (the orange pictured as “too tall and too wide”) in the newborn stage. The seat can be snapped narrower for smaller babies, and the head rest can be folded down. In the “turtle” stage (where baby’s legs are still tucked up), you can roll a receiving blanket and place at the bottom of the carrier to provide support.
I don’t mean to nitpick, but I think it’s important for moms new to baby wearing to know that their carrier might have more features than meet the eye!
Thank you for your concern Laura. Fortunately, this isn’t intended to be an exhaustive educational post and that’s why we encourage parents to find a babywearing group and point them to other resources. As wonderful as Lillebaby carriers are, and they are wonderful, they and other wonderful carriers can’t prevent user error. People can and do use them incorrectly (exhibit A. Ryan Reynolds). This post is intended simply to highlight some common mistakes, such as using a carrier incorrectly and too large. That the Lillebaby is adjustable doesn’t mean people won’t use it incorrectly. Hopefully this information helps parents to look at how to get the right fit for their baby. ~Jessica
The carrier you have used to show that baby is overspread in a SSC has a narrower base adjustability optionand a head support that folds down . Using one carrier incorrectly in order to demonstrate the benefits of another is, in my opinion, unprofessional and makes this entire article read biased. There are plenty of SSCs out there which don’t adjust to fit newborns, you could have either used one of those or referenced the fact that you were using it incorrectly.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. This piece doesn’t say such carriers are inappropriate for newborns, just demonstrates using it incorrectly. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love. The carrier itself doesn’t actually prevent human error no matter how wonderful it is.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
The SSC you are wearing is not fitted properly. That carrier has the ability to convert to a narrow seat making it great even for newborns (7+lbs). You can also wear a newborn in the fetal position upright against your chest if even the narrow seat is a bit big. It’s the only SSC to my knowledge that can be used during the newborn stage without an insert. I have one and love it and have gotten a great fit everytime since my son was born.
You are correct, the Lillebaby has a great fit for many tiny babies. Unfortunately, that doesn’t mean it is immune to human error (i.e. Ryan Reynolds- poor guy!) and this shows a common mistake parents make with babywearing.
Great resource. I’m sure you’re aware but that SSC is actually great for newborn to toddler as the base narrows down allowing for proper leg spacing.
The ssc you are using has the ability to change to a narrow seat so that it is safe you younger babies. You could also truck the babies feet in “froggy” style and it would also be safe.
Another common mistake is not reading instructions before attempting to wear your baby. Here you wore the Lillebaby completely wrong. Please read instructions and use your carrier correctly before announcing that a carrier is not ideal. The Lillebaby is obviously too wide because you have it on a wide seat setting which is not ideal for newborns, the instructions will show you to use a narrow seat for a smaller baby. You look absolutely foolish by posting this. I wouldn’t trust you for advice and I hope others can learn that you simply do not know what you are talking about.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. This piece doesn’t say such carriers are inappropriate for newborns, just demonstrates using it incorrectly. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love. The carrier itself doesn’t actually prevent human error no matter how wonderful it is.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
great illustrations of what not to do when babywearing, especially with the ring sling. Sad to see that all SSCs were grouped together as being “bad” for small infants and newborns. The Lillebaby carrier used in the photo is one of the few that can be adjusted to allow for safe and comfortable babywearing with little ones. I get that this post was obviously sponsored by CatBirdBaby and they are going to promote their product. But you’ve basically told readers that all SSCs are unsafe for infants and newborns, and this is simply untrue. There’s already enough misinformation out there about babywearing, let’s not add to it just to promote a product.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. This piece doesn’t say such carriers are inappropriate for newborns, just demonstrates using it incorrectly. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love. The carrier itself doesn’t actually prevent human error no matter how wonderful it is.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
I noticed with the Lillebaby Orange carrier you mentioned it’s too big and wide. The use of this carrier in the picture is wrong. Not the carrier. The carrier is actually great for babies starting at 7lbs because it can allow for a fetal position carry or a narrow seat. Unfortunately this user is just using the carrier incorrectly.
I think a great addition to this this is to add reading the user manual just like you would a car seat manual.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
Thank you for adding additional pictures with adjusted fit. I think that helps convey your point so much better. That they can be used incorrectly, but given the tools and manuals, they can be used with smaller babies.
I think that not using a SSC for infants/newborns (& instead using a sling or wrap) is a personal preference. I personally prefer SSC at every stage (it’s what has worked best for our family). You do need to be sure that you get the proper fit with them though (as with any carrier); that may mean an infant insert, a rolled up receiving blanket used in conjunction with an infant safety strap, legs frogged-in vs spread (depending on the infant’s age, etc. you also need to know YOUR carrier, for instance I own a couple of SSC as well as wrap & sling style carriers, one of them being the same brand as the orange one you are using in the pictures as being “too big” for this baby. This is actually incorrect! You have that carrier set in the “wide seat,” which isn’t appropriately sized for the baby shown if you want baby’s legs out/spread as shown/demonstrated; so you have two options for a correct fit for this baby depending on age, weight, & baby’s comfort preference: 1) continue to use the wide seat (as shown) but place a rolled up receiving blanket under baby’s bum, use the included safety strap (located inside the carrier) & place baby’s legs in a froggy position (not visible from the outside of the carrier), or 2) change the seat base to the “NARROW SETTING,” & get a deep enough seat for baby to be sitting correctly with feet out without over extension of the legs (if the second option is your & baby’s preference but the infant is too short & seems buried in the carrier, using the rolled up receiving blanket mentioned in option #1 will fix that problem). **DISCLAIMER: I am not a n employee or representative of any baby carrier company, but am just a mama who is passionate about safe, correct, & comfortable baby wearing who wants other mommies to have the correct facts concerning all types of carriers. :0). (Also a rolled up receiving blanket is not appropriate for all SSC, but is for this particular carrier because that is how it was designed & safety tested…other SSC require a specific infant insert to achieve the correct position for baby in a safe way)
I understand that you’re the founder of Catbird, and you’re trying to promote your own brand, but I find it more than a little unfair that you are purposely using another carrier improperly as an example. If you were using the proper narrow seat and the headrest flipped down on that LILLEbaby, it wouldn’t be “too wide or too tall” for that newborn. It’s especially unfair that you don’t show a photo of what it looks like when worn properly like you do with the other brands in the “too low and too loose” section. If you didn’t want to admit that there was another SCC that was as safe for newborns as your own, you should have chosen another one to wear in your examples. Poorly done.
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
I happen to have that orange carrier. It’s perfectly suitable For a newborns over 7lbs when used correctly. You need to adjust to seat to the infant setting, which this blogger failed to do. Kind of shameful and embarrassing that you blog about babywearing but didn’t bother to read the instructions on wearing newborns in that particular ssc
I’m very familiar with Lillebaby, friends with the creator and owner and work with their marketing team. Personally, I have 3 Lillebaby carriers. I am also aware that the carrier is adjustable and yes, that the way it is pictured in the post is incorrect for that size baby. That’s the point. Anyone can use any carrier incorrectly, even adjustable ones that allow for some flexibility in fit. It isn’t a reflection on the brand of carrier but rather demonstrating what would be improper use of a variety of styles of carriers. We’ve seen just exactly how easy it can be when even celebrities use carriers incorrectly, yes, even a Lillebaby. Lillebaby is an outstanding carrier, one of my favorites but I’m not naive enough to believe that people will use it correctly just because it is a carrier I love.
I’m not sure why this is so upsetting when other carriers were also demonstrated being used incorrectly. Including the sponsoring brand’s own carrier. This isn’t about brands, it is about education. I appreciate your loyalty to Lillebaby and I’ll be letting the Lillebaby team know just how loyal Lillebaby fans are, but please understand that providing education and information should never be second to marketing. Lillebaby won’t be damaged in any way because of this as all it showing is the carrier being used improperly which is actually the point of this piece. Much like a very famous photo from a well known celebrity father (Ryan Reynolds) did with a Lillebaby. Information and education is just that, it isn’t threatening.
I appreciate your commitment to the company and I’m sure they do too.
~Jessica
Everyone is commenting on how it looks bad on the carrier’s reputation but what they fail to see is that right after the incorrect photos, she posts the correct way to use them! Nowhere did she say these were bad carriers! The only foolish ones are the ones that do not take the time to even read the whole article and goes straight to attacking. How are you to expect your babies to grow up following instructions and you can’t even do the same? Thank you for writing this informative article and keeping a level head amongst all the naysayers.