Ergobaby is thrilled to be a part of The Leaky Boob community. As a company that treasures the close bond between babies and parents, Ergobaby shares that unique perspective with The Leaky Boob. Started as a mom’s home business, Ergobaby has evolved from a carrier sewn for friends by Karin Frost, to the carrier moms recommend to other moms. Ergobaby supports all parents and strives to support their goals to carry their babies safely and comfortably. Babywearing and nursing go hand-in-hand; the ability to nurse your baby while on-the-go is an awesome feeling! Mom-to-mom (parent-to-parent, but let’s face it, moms are the main ones communicating here…but dads welcomed!!) communication and support, is a special kinship we share with The Leaky Boob.
TLB: As this is your first TLB giveaway, let’s cover the basics! How did Ergobaby get started?
Christina Soletti, Ergobaby Community Manager: The Ergobaby Carrier began as a mom’s home-based business. Karin Frost developed the original Ergobaby Carrier for her son in 2003 in order to keep him close. She believed that keeping her son close was the best for early childhood development, and sought to find a carrier in order to wear him. However, she was disappointed with baby slings and pouches on the market at the time. With a background in fashion design, she decided to make one for herself that was both comfortable for her and ergonomic for her son. Soon other parents in her Maui parenting community admired her carrier and wanted one like it, so she began to sew them herself for her friends. And in her garage, the Ergobaby Carrier was born.
She sought feedback from fellow parents, studied kids’ reactions to being carried, and found an enthusiastic audience of likeminded moms and dads.
TLB: What is the inspiration behind the name?
Christina: Proper ergonomics for baby, pure and simple. In 2003, Karin recognized that many carriers on the market did not support baby’s thighs in an ergonomic position, which could strain the hip joint and contribute to hip dysplasia. She developed the Ergobaby Carrier to properly support baby’s thighs and stabilize the hips. She also designed the carrier to put more weight on the hips of the carrying parent, not the back or spine, which was the key foundation for the parents’ comfort. Ergobaby follows a personal mission to keep children close and comforted, and parents strong and able.
Further, to support the name, the nautilus logo represents the evolution, flexibility and instinctive response that parents’ lifestyles require.
TLB: What would you like TLB readers to know about Ergobaby?
Christina: Every new product designed by Ergobaby is conceived and developed with a focus on parents and their babies. Ergobaby products adjust naturally and work with you – which is what is needed to make our lives as parents a little bit easier. It’s about parents’ comfort, your baby’s developing body, and everywhere you both can go, without limits. Ergobaby gives parents (and the extended family too, don’t forget babywearing grandma!) the freedom to enjoy life’s adventures, while keeping baby close in order to attend to her needs. Let’s face it, our lives as parents are busy enough, Ergobaby enables parents to remain present and connected with their child, while still maintaining an active and involved lifestyle.
TLB: With the many options out there, what sets Ergobaby’s carriers apart?
Christina: First and foremost, Ergobaby is all about being healthy and ergonomic for your baby, while being comfortable for you. Keeping babies healthy and close is our top priority, and knowing that making baby wearing comfortable by creating the first carrier with padded shoulder straps and a padded waist belt to evenly distribute the baby’s weight has made us among the parent’s choice.
Ergobaby was founded by a mom, sewing carriers out of her home. The popularity of Ergobaby and the spread of babywearing is due to the community of moms who supported that early product. Ergobaby’s growth was fostered completely from word of mouth. Mom-to-mom communication. It’s that love for the product and community that is still important today. It’s that community of parents who want to share their love of life with their child, that is still so special about Ergobaby. It’s the reason why I was drawn to the company in the first place. Almost every mom I ran into recommended an Ergobaby Carrier to me while I was pregnant. If motherhood is the ultimate sisterhood, babywearing is the ultimate community. I wanted to be a part of that and it still thrills me to see someone in the news wearing an Ergobaby. Babywearing in the news…and Ergobaby was a big part of that. The Ergobaby community continues to be so vibrant and supportive.
It’s that community that informed our latest campaign, #LoveCarriesOn. Everyday on our social channels, we see incredible photos of moms, dads, grandparents, aunts and uncles, submitted by our amazing fans from all over the world. From the Wall of China to the farmers market and the waterfalls of Hawaii to the local pond, Ergobaby Carriers have been everywhere supporting parents and enabling them to go far, while staying close with baby. In our office, we have a huge wall of photos in an amazing collage, it’s this wall of photos that reminds us that Ergobaby is truly the carrier of the people. We are honored to support parents everywhere. So when we were looking for photos for our #LoveCarriesOn campaign, we went to our fans…all of the photos you see are real parents carrying on the love!
Of course, the flexibility being able to use multiple positions (front, back and hip) is huge for on-the-go parents. When my daughter was an infant, I loved being able to wear her on the front and nurse her out and about. The first year of her life was spent traveling while I supported a documentary…I was able to attend screenings, music festivals (with proper ear protection, of course!) and run through airports, all while easily being able to nurse. I’ve nursed her in the Ergobaby in so many places, while others are none-the-wiser. Babywearing and nursing go hand in hand! Being able to nurse made me feel like a super-mom! As she got older, we transferred her to the back and hip carries so that she could stay close but also be a part of the action, which her development demands. Have you tried the hip carry? It’s great for a toddler who wants to explore, but may need to stay close in big crowd, like an outdoor fair for example. That flexibility and comfort is what sets Ergobaby apart for our family.
TLB: What’s your favorite benefit of baby-wearing?
Christina: My favorite benefit is having the proximity to attend to my baby’s needs, while still maintaining my active lifestyle. My daughter has been everywhere (and nursed too, while on the go…amazing!): across the country, across the city, to farmer’s markets, outdoor concerts (with ear protection of course!), red carpet premieres and daily walks in the neighborhood, all thanks to Ergobaby. We have been able to bond with her and experience life to it’s fullest with our family close together, all due to babywearing.
Ergobaby is giving away an Organic Collection Baby Carrier – Lattice.
Retail Value: $145.00
Currently Leakies can find this and other babywearing items at Ergobaby.com.
Good luck to everyone! Please use the widget below to be entered. The giveaway is open from August 30, 2013 through September 6, 2013. A big thanks to Christina and Ergobaby for their support of TLB and all breastfeeding women; please be sure to visit their Facebook page or follow them on twitter and thank them for their support of TLB and this giveaway opportunity. You can also find Ergobaby on Pinterest, Instagram, YouTube, and their blog of course.
This giveaway is restricted to U.S. residents only.