by Amanda Hall
We’re searching for a woman comfortable with talking about her breasts and being photographed in her bra. We’re searching for a full figure bra ambassador and model.
Why are we doing this? Simple. Because there are not enough garment options for pumping and nursing moms. We don’t mean garments that moms can put on, pump in and take off, there are a few of those options out there. We mean intimate products that moms of all body types, shapes and sizes can wear all-day to pump in or nurse, even do both at the same time. We mean products that can replace a woman’s favorite bra for an equally beloved bra or tank that she can use during the entire length of time she and her baby have that special breastfeeding relationship. Because we believe in options, we are constantly developing breastfeeding garments and products to meet the needs and uniqueness of every single mom.
Are we there yet? Not quite. But for you and future moms, our family at Rumina is committed to always trying to get there. And we’re going to get there by listening to what moms need, what their breastfeeding goals are, what hasn’t worked in the past and what creates booby traps for their breastfeeding experience. And one of the biggest things we’ve heard talking with moms for over the past 3 ½ years of being out there, is that larger breasted moms don’t have as many pumping or nursing options.
My sister Dawn, founder and designer of Rumina, along with our amazing seamstress Kim, have been working on a full figure pump and nurse bra for a while now and we think we’re finally ready to introduce our first version. But we need some help. When we first launch any new product, we produce a very limited quantity to give some moms to test for us. We get their feedback and based on that feedback we make any necessary enhancements to the pattern before we start the first factory production. For this bra we need some full figure moms to test our limited quantity to tell us if we’re on track because this garment will be the foundation for entire Full Figure Pump&Nurse Line.
That’s partly why we’ve launched Rumina’s Full Figure Bra Ambassador & Model Search.
In addition to getting a small group of test moms to try the new Full Figure Bra, we’re using the Ambassador & Model Search to find a model and partner. The winner of the Full Figure Bra Ambassador & Model Search will be the model of Rumina’s Full Figure Bra. She will be on Rumina’s retail packaging and marketing material plus (and the really really exciting part!) she’ll also be a voice among the breastfeeding community, sharing her breastfeeding story as a full figure mom and helping other moms overcome booby traps that may be unique to large breasted moms.
The winner of the Full Figure Bra Ambassador & Model search will participate in podcasts and blog posts and possibly travel with Rumina to various baby events and expos. She’ll also be vital to the development of the Full Figure Pump&Nurse Line, helping us add the moderate to firm full figure bra to the collection.
This is a really exciting time for Rumina. Not only because we are keeping our commitment to introduce new products to make breastfeeding and pumping simple, comfortable and convenient for ALL moms. But we’re asking Rumina’s mommy fans and followers that if they’re fun, passionate about breastfeeding or know a mom who is, to please enter Rumina’s Full Figure Bra Ambassador & Model Search. We would truly love to partner with an amazing mom to help us build a stronger breastfeeding community.
*Editor’s Note: The challenges that face full figured and large breasted women when it comes to breastfeeding can be overwhelming. We believe that quality support for breasts and for a woman’s personal goals in feeding her baby can make all the difference in the world. All body types are beautiful and we celebrate you and your family with the shape you have and are striving to be the best support we can be. You are enough and your story matters!
Enter to win one of 4 Rumina Full Coverage Tanks!
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